Ryan Detert

Speaker Ryan Detert
  • Ryan has run campaigns for Fortune 100 companies including General Mills, Nestle, Unilever, Coca Cola, Fox, Sony Pictures, Warner Bros., Universal Pictures, Kia Motors and more

Ryan got into the influencer space because he was an influencer himself at one time with some 30 million followers on niche Twitter and Instagram accounts.

The influence marketer

Think of Ryan Detert as a matchmaker. The CEO of influencer marketing platform Influential uses augmented intelligence and machine learning to perfectly pair branded content with real-life humans to execute successful media campaigns. Influential draws on a network of over 15,000 influencers and is powered by IBM’s multi-use Watson AI platform (for which it was a developer partner). Ryan has instituted a data-first approach that is shifting the industry, i.e., Influential crunches vast amounts of influencer data as well as demographics, psychographic learnings, context and timing to activate just the right brand ambassadors for the job – and to create the best possible conditions for going viral. Working towards what Ryan calls “the earned media effect”, their AI-driven method has reportedly seen as much as 30% increased engagement in their campaigns while, in the process, helping transform the Wild West of influencer marketing.
“AI is simply a better way to turn data into actionable insights.”
Ryan in VentureBeat
  • Ryan has run campaigns for Fortune 100 companies including General Mills, Nestle, Unilever, Coca Cola, Fox, Sony Pictures, Warner Bros., Universal Pictures, Kia Motors and more

Ryan got into the influencer space because he was an influencer himself at one time with some 30 million followers on niche Twitter and Instagram accounts.