Steve Ellis

Steve Ellis, Speaker at C2 Montréal 2019
Executive Vice President for Ad Strategy and Business Development, Viacom

At the turn of the century, Steve was the frontman of a band called the Simpletons. It was then that he discovered the need within the TV industry for original, production-ready music, and the idea for Pump Audio was born.

The musician marketer

Steve Ellis has a prolific history of helping artists participate directly in the value their content creates on digital platforms using storytelling, content marketing and media targeting. Steve is the founder of WHOSAY, a leading celebrity and influencer content marketing agency that worked on over 400 campaigns generating over 5 billion impressions and 800 million video views. He sold WHOSAY to media giant Viacom in early-2018 before assuming his role there as Executive Vice President for Ad Strategy and Business Development. Previously, Steve also founded Pump Audio, a music licensing marketplace that connected buyers in TV and advertising with independent musicians. He sold Pump to Getty Images in 2007, and it became the Getty Images Music Division.