Tom Herbst
On the “Creative leadership in a dynamic marketing landscape” panel in the Cabaret
Head of Global Marketing, The North Face
Tastemaking marketer
C2 Theme:
By his own admission, Tom Herbst is obsessed with creating cultural currency. That goes a long way towards explaining Tom has enjoyed a more than 20-year career building world-class brands, making marketing that enters the vernacular of popular culture, and having a lot of fun along the way. Prior to joining The North Face, Tom held a number of roles at spirits giant Diageo where he led the development of many iconic new products and marketing campaigns. Before that he spent a decade in the agency world. Tom’s work has won most of the awards that people mention in these kinds of bios. He loves the power of storytelling and once was a relatively unaccomplished writer. (His words.)