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Tracey Bleczinski

Vice-President of Consumer Products for the National Football League (NFL)

Bleczinski is listed in the latest edition of Fast Company magazine as one of its 100 Most Creative People in Business for 2013 for her work reinventing the NFL’s line of women’s apparel and accessories. In just three years, Bleczinski has helped raise sales by 76 percent through such innovative approaches as “popwww.c2montreal.comp” women’s boutiques at 10 NFL stadiums and the “It’s My Team” ad campaign featuring well-known American women like tennis star Serena Williams and Melania Trump Trump garbed in the league’s redesigned ladies wear.