From her place atop the advertising world, BBH New York founder Cindy Gallop could see all too clearly what was wrong in her industry and what needed to change. The future, she realized, was in making money by doing good together with consumers (“co-action”). Never short on gumption, the respected thinker and provocateur gave up everything to found If WeRanTheWorld, a web platform that unites brands and consumers in local level, socially-beneficial micro-actions. Speaking of “co-action,” she also created MakeLoveNotPorn, a site dedicated to celebrating sex the way it really happens between real people. Cindy’s world, her all-black apartment included, is not for the faint-hearted.