Head of Strategic Planning, Agency Development, Google
A man travels back to the 1950s and meets a family member. He tells him: “In my pocket, I have a device capable of accessing all information ever known. I use it to look at photos of cats and argue with people.” Abigail Posner, Google’s Head of Strategic Planning, has spent a lot of time pondering why we use the Internet in such a seemingly wasteful way. It used to drive her batty, but now she’s come around to seeing our obsession with funny videos and memes as something poetic and beautiful, and potentially quite positive for brands that embrace it.