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C2 Montréal
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→  2024 Edition

Three Days
Three Industries
Unlimited possibilities.

2024 Edition

We look straight in the eyes of the issue, we name the elephant in the room.

Each day of C2 focuses on a theme we believe has to be addressed in today's world. From surprising perspectives and with humour and courage, each day looks at what’s happening now that will most affect the future.

Day 1

Experiential +
Immersive

As we embrace a new era of make-believe, we ponder its impact on social dynamics. Will our lives become performances in the age of hyperrealistic VR and AR? How do emotion and authenticity fare in this tech-mediated world?
Welcome to new frontiers.

  • Debate on the impact of new experiential tech on businesses.

  • Reflect on VR/AR's role in reshaping emotional, authentic connections.

  • Explore Innovating strategies for a tech-heavy market.

Editorial angles 

A new era of make-believe in the creative industries.
DOES REALITY EVEN MATTER?

Conferences and speakers will be announced to explore this topic from various perspectives.


Becoming a cultural reference through innovation and the notion of strangeness.
WHY BE DIFFERENT?

Conferences and speakers will be announced to explore this topic from various perspectives.


A new business rises.
THE TIPPING POINT OF MIXED REALITY

Conferences and speakers will be announced to explore this topic from various perspectives.


Translating brands from the screen to physical spaces.
IRL EXPERIENTIAL MARKETING

Conferences and speakers will be announced to explore this topic from various perspectives.


Day 2

Innovation +
Sustainability

Explore beyond the usual buzzwords as we shift focus beyond consumers. Discover how even unlikely companies invest in renewables, posing new opportunities. Challenge conventional notions of success and question the future and what it really means to be sustainable on all fronts.

  • Redefine what success in sustainability means.

  • Find real, actionable and sustainable strategies.

  • Understand the role of technology in sustainable business and societal growth.

Editorial angles 

What even is a successful sustainable project in a world filled with compromise ?
HOW TO DEFINE SUCCESS?

Conferences and speakers will be announced to explore this topic from various perspectives.

From teams, processes, supply chains, materials and mindsets, let’s be more agile.
SUSTAINABLE DESIGN-THINKING

Conferences and speakers will be announced to explore this topic from various perspectives.

What lies ahead for city towers and how can we develop greener and smarter cities ?
REPURPOSING URBAN STRUCTURES FOR TOMORROW’S WORKFORCE

Conferences and speakers will be announced to explore this topic from various perspectives.

When our consciences have failed.
HOW TO KEEP HOPE

Conferences and speakers will be announced to explore this topic from various perspectives.

Conférenciers 

Day 3

AI +
Commerce

Consider alternative intelligence alongside artificial intelligence. Envision a shift from generative to regenerative AI, where objects become more engaging and emotional.
Learn how to redefine the concept of control In a future that leans towards instant gratification.

  • Master the AI revolution

  • Debate AI's impact on thinking and emotion.

  • Assess AI's role in instant gratification dynamics.

Editorial angles 

From litigation to legislation, where to start when it comes down to rights ?
INTELLECTUAL PROPERTY

Conferences and speakers will be announced to explore this topic from various perspectives.

Putting data to work for communities.
SCIENCE AND DEMOCRACY

Conferences and speakers will be announced to explore this topic from various perspectives.

How to thrive in the uncertainty of it all and redefine the concept of control.
EMBRACING THE MESS

Conferences and speakers will be announced to explore this topic from various perspectives.

In the landscape of communicating research and development, AI cowboys are needed.
MARKETING NEW TECHNOLOGIES

Conferences and speakers will be announced to explore this topic from various perspectives.

The C2 Experience 

Learn with
Learn with
Talks

Come and be inspired, learn, and engage with global leaders who bring their expertise to the forefront.

Connect with
Connect with
Braindate

Meet, discuss, evolve. Connect with like-minded individuals through targeted interactions, facilitating meaningful and enduring connections.

Interact with the
Interact with the
Labs

Labs are immersive and interactive workshops that give participants a chance to explore different themes in small groups.

Grow with
Grow with
Coaching

Coaching sessions focused on curiosity, compassion and the courage to deepen awakening and openness to creation.

Take parts in
Take parts in
Gameshows

An informative and darkly humorous game about AI, "Relevant or obsolete?" will let you know if you’re ready for the future.

Get immersed in
Get immersed in
Utopias

Learn about some of the most innovative and hopeful creative projects happening today, in fun bite-sized formats.

See you at C2!

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