Mission statement

C2 Montréal is a non-profit organization aiming to advance both Québec’s economy and society by engaging present and future leaders, innovators and decision makers in a collaborative dialogue that generatespurposeful and durable connections.

We are an avant-garde platform for gatherings where commerce and creativity merge to create transformative experiences taking place in a setting like no other.

Vision

Creativity is our strong suit–it has the power to inspire the imagination and spur creative thinking and to give participants the tools they need to change their world on both personal and professional levels.

We believe today’s organizations need to find novel solutions to social, technological, political and environmental challenges,not only to stand out, but to meet the needs of this most important of stakeholders: the human species.

Our values

C2 is objective-driven
Diversity
Creative thinking
Risk-taking
Respect
Collaboration
Innovation
Humanism and sustainability

Organizational structure

C2 Montréal was created in 2012 and is overseen by 11 administrators. Two representatives from C2 Montréal’s cofounding partners sit on its board: Sid Lee, who initiated the project and formed the non-profit, and Cirque du Soleil.

Board of Directors

CLAUDINE BLONDIN BRONFMAN

Chair of the C2 Montréal Board of directors; Co-Chair Claudine and Stephen Bronfman Family Foundation

MYRIAM ACHARD

Director of Communications and Public Relations, Centre Phi

MICHEL BOISLARD

Secretary of the C2 Montréal Board of directors; Partner, Fasken Martineau

JEAN-FRANÇOIS BOUCHARD

Founder, C2 Montréal; Co-founder, Sid Lee

ROGER DUGUAY

Managing Partner, Boyden

STEPHANE LEFEBVRE

CEO, Cirque du Soleil

YVES LALUMIÈRE

President and Chief Executive Officer, Tourisme Montréal

JACQUES-ANDRÉ DUPONT

President and Chief Executive Officer, C2 International

MARIA VARVARIKOS

Founder and President, ZOÏ Agency

FANNY ELIAERS

Global Director, Brand Growth and Innovation, Sid Lee

GABRIELLE MADÉ

Senior Director of Branding, Germain Hotels

ERANDI MOTTE CORTÉS

Senior Director, International Markets, Entrepreneurship and Business Information at Chamber of Commerce of Metropolitan Montreal

C2 Montréal's impact

C2 Montréal is a springboard for Québec’s economy

C2 Montréal is a springboard for Québec’s economy. Merging commerce and creativity in a unique setting designed by C2 Montréal enables the province’s organizations to leverage new business opportunities. In companies that attended C2 Montréal, one out of five developed new business activities after the event.

The majority of C2 Montréal participants hail from small-to medium-sized businesses (less than 100 employees) that ink deals with other Québec-based partners, creating synergies within the province’s entrepreneurship ecosystem. Businesses attending C2 Montréal generate an economic impact of $151 million in Québec.

C2 Montréal is a lucrative investment

C2 Montréal injects $130 million into Québec’s GDP and sends $18 million in fiscal revenue to the provincial government’s coffers. In fact, every dollar invested in C2 Montréal returns $8.68 to governments, proving that investments in creativity pay off. C2 Montréal also creates, directly or otherwise, 1,715 jobs.

Governance

Mission statement

Vision

Our values

Organizational structure

Board of Directors