l business advocate, Richard oversees C2’s international development and mobilizes the brightest and most influential minds from a wide network of countries and industries. These efforts result in a unique ecosystem of partners engaging with C2 during its annual flagship event in Montréal as well as during events of varying scale abroad.
Prior to his journey at C2, Richard has accumulated more than 25 years of experience in operations, sales and corporate planning for various organizations, from governmental institutions to private corporations.
SPECIALTIES: BUSINESS GROWTH, INTERNATIONAL MARKETS, SOCIAL INNOVATION AND CORPORATE STRATEGIC PLANNING
CEO - ASIA - PACIFIC
An executive with over 18 years of experience in entrepreneurship and events, Martin is known for creating innovative concepts involving business, entertainment and technology. As C2’s chief operating officer, he leads the company’s day-to-day operations and oversees its business, technological and operational development.
In 2010, he co-founded and led Intellitix, which became the award-winning, leading global provider of RFID access control and cashless payment solutions for live events. Over the years, he has contributed to the success of thousands of events around the world.
SPECIALTIES: BUSINESS OPERATIONS, BUSINESS DEVELOPMENT AND TECHNOLOGICAL INNOVATION, LEADERSHIP
CHIEF CREATIVE OFFICER
As C2’s great visionary, Génifère holds the reins of the company’s creative process. The driving force behind the magic of C2, she weaves artistry, showmanship and attention to detail together to deliver truly unique “wow” moments. Génifère oversees the content and event programming for C2’s flagship conference as well as the design and execution of its international events. She also spearheads the company’s ongoing efforts to become the largest environmentally certified event of its kind.
Prior to joining C2, Génifère was the director of artistic and equestrian operations at equestrian entertainment company Cavalia.
SPECIALTIES: CREATION, CONTENT, ARTISTIC DIRECTION, PRODUCTION, CORPORATE ECO-RESPONSIBILITY
Martin Vallée, CPA, CA
EXECUTIVE VICE PRESIDENT – FINANCE
Martin has more than 15 years of experience working in the technology and consulting sectors. His extensive knowledge of the startup world and experience in large corporations create the perfect recipe for understanding and guiding C2’s business partners.
As the former vice president of finance at a fast-growing cloud services provider, Martin excels in finding solutions to new problems. Throughout his career, he led or was involved in several major financial transactions, including a billion-dollar sales transaction with technology giant SAP. Martin holds a CPA, CA designation and graduated from HEC Montréal.
SPECIALTIES: GROWTH MANAGEMENT, FINANCIAL REPORTING, RISK MANAGEMENT, HUMAN RESOURCES, FINANCING, PLANNING AND BUDGETING, LEGAL
VICE PRESIDENT - BUSINESS DEVELOPMENT
Anick’s strength is to link great ideas to revenue. Her knack for understanding current and future partners’ business goals allows her to forge meaningful and durable partnerships for C2.
After having acquired a marketing and economics degree at HEC Montréal, Anick spent five years as a co-entrepreneur in international real estate. She joined C2’s sales team in 2015 and quickly added business development and partnerships to her repertoire. Through her deals with tech and financial institutions such as IBM, Facebook, Element AI and RBC, she elevated the partnership bar to new heights and has proven herself instrumental to C2’s broad local and international networks.
SPECIALTIES: INTERNATIONAL DEVELOPMENT, SALES STRATEGY, LEADERSHIP, CHAOS MANAGEMENT
VICE PRESIDENT – MARKETING AND COMMUNICATIONS
A brand and marketing executive with 15 years of experience, Julia has carved out a niche as a digital marketing thought leader and storyteller. As C2’s vice president of marketing and communications, she is responsible for growing the brand’s global audience across all channels, driving conversion and enhancing brand awareness and equity.
Julia began her career in media and publishing. As Canada’s very first multi-platform editor-in-chief, she paved the way for tremendous print, digital and social media growth in each of the brands she oversaw. She has created more than 120 magazine covers and launched several websites, apps and social media accounts.
SPECIALTIES: GROWTH STRATEGY, DATA-DRIVEN CONTENT, DIGITAL MARKETING