Mission statement

C2 Montréal is a non-profit organization aiming to advance both Québec’s economy and society by engaging present and future leaders, innovators and decision makers in a collaborative dialogue that generatespurposeful and durable connections.

We are an avant-garde platform for gatherings where commerce and creativity merge to create transformative experiences taking place in a setting like no other.

Vision

Creativity is our strong suit–it has the power to inspire the imagination and spur creative thinking and to give participants the tools they need to change their world on both personal and professional levels.

We believe today’s organizations need to find novel solutions to social, technological, political and environmental challenges,not only to stand out, but to meet the needs of this most important of stakeholders: the human species.

Our values

C2 is objective-driven
Diversity
Creative thinking
Risk-taking
Respect
Collaboration
Innovation
Humanism and sustainability

Organizational structure

C2 Montréal was created in 2012 and is overseen by 11 administrators. Two representatives from C2 Montréal’s cofounding partners sit on its board: Sid Lee, who initiated the project and formed the non-profit, and Cirque du Soleil.

Board of Directors

CLAUDINE BLONDIN BRONFMAN

Chair of the C2 Montréal Board of directors; Co-Chair Claudine and Stephen Bronfman Family Foundation

MYRIAM ACHARD

Director of Communications and Public Relations, Centre Phi

MICHEL BOISLARD

Secretary of the C2 Montréal Board of directors; Partner, Fasken Martineau

JEAN-FRANÇOIS BOUCHARD

Founder, C2 Montréal; Co-founder, Sid Lee

ROGER DUGUAY

Managing Partner, Boyden

STEPHANE LEFEBVRE

CEO, Cirque du Soleil

YVES LALUMIÈRE

President and Chief Executive Officer, Tourisme Montréal

JACQUES-ANDRÉ DUPONT

President and Chief Executive Officer, C2 International

MARIA VARVARIKOS

Founder and President, ZOÏ Agency

FANNY ELIAERS

Global Director, Brand Growth and Innovation, Sid Lee

GABRIELLE MADÉ

Senior Director of Branding, Germain Hotels

ERANDI MOTTE CORTÉS

Senior Director, International Markets, Entrepreneurship and Business Information at Chamber of Commerce of Metropolitan Montreal

Leadership

Jean-François Bouchard

FOUNDER

Jean-François launched and propelled the C2 Montréal conference into being one of the largest innovation events in the world. An entrepreneur at heart, Jean-François co-founded Sid Lee 20 years ago and led the outstandingly creative and award-winning agency as CEO for 25 years. At C2, he is the driver of the vision for a business that is scaling internationally. He possesses unparalleled expertise in revenue building, creative development and event management.

A seasoned strategist and a renowned challenger of the status quo, Jean-François has carved out enviable global positions for both Sid Lee and C2 by advocating a multidisciplinary approach that breaks down barriers between disciplines.

SPECIALTIES: REVENUE BUILDING, CREATIVE DEVELOPMENT, EVENT MANAGEMENT AND STRATEGY

Jacques-André Dupont

PRESIDENT AND CEO, C2 INTERNATIONAL

C2 International is the producer of C2 Montréal

A festival and event veteran, Jacques-André Dupont brings more than three decades of live event-expertise and business acumen to the table. A seasoned communication, marketing and business development leader, he has spearheaded the exponential growth of some of Canada’s most important events, including the Festival International de Jazz de Montréal, FrancoFolies de Montréal and Montréal en Lumière.

A respected pillar in the business community, Jacques-André is a passionate and empathetic leader focused on driving concrete impact and change.

Prior to joining C2, Jacques-André was president of L’Équipe Spectra and Executive Vice-President Groupe CH. He also co-founded and lead X3 Productions for several years, the company behind the international success of the blockbuster exhibition Star Wars Identities.

SPECIALTIES: TRANSFORMATIONAL LEADERSHIP, STRATEGY, DRIVING GROWTH AND EVENT MANAGEMENT

Anick Beaulieu

VICE PRESIDENT – GROWTH AND PARTNERSHIPS

Anick’s strength is in linking great ideas to revenue. Her knack for understanding current and future partners’ business goals allows her to forge meaningful and lasting partnerships for C2.

After having acquired a marketing and economics degree at HEC Montréal, Anick spent five years as a co-entrepreneur in international real estate. She joined C2’s sales team in 2015 and quickly added business development and partnerships to her repertoire. Through her deals with tech and financial institutions such as IBM, Facebook, Element AI and RBC, she has elevated the partnership to new heights and has proven herself instrumental to C2’s broad local and international networks.

SPECIALTIES: INTERNATIONAL DEVELOPMENT, SALES STRATEGY, LEADERSHIP, MANAGING CHAOS

Linda Leroy

VICE PRESIDENT – TALENT AND CULTURE

An international commerce school graduate with a thorough understanding of the corporate world’s inner workings, Linda gained a specialization in human resources by obtaining a Master’s degree.

Motivated by the dynamic, constantly evolving nature of the events industry, Linda is driven by the imperative for businesses to constantly reinvent and adapt themselves through creativity and agility.

At C2, she is in charge of managing the company’s talents and nurturing its culture. Her mission, as she explains it, is to make sure C2 offers its teams a stimulating workplace that helps employees reach their full potential and contribute to the company’s overall performance.

SPECIALITIES: TALENT MANAGEMENT, HUMAN RESOURCES, CORPORATE RECRUITMENT, LAW AND REGULATIONS, COMPANY CULTURE

Heather Rosenthal

VICE PRESIDENT - DIGITAL INNOVATION AND TECHNOLOGY

Heather is a senior business Executive with over 20 years experience in project management and business process improvement. Experienced in driving transformational change and business agility to position companies to deliver on strategic priorities and deliver exceptional customer experiences. Heather has worked in a variety of business sections including Telco, Pharma, Health and Travel and Entertainment sectors.

As part of the C2 Executive team, Heather is responsible for leading the transformation of the company to deliver both physical and digital events. She leads the delivery and information technology departments and works across all verticals to improve efficiencies, technology and business processes to support the company in its growth into the digital space.

SPECIALTIES: DIGITAL PRODUCT DEVELOPMENT, BUSINESS PROCESS IMPROVEMENT, PROGRAM MANAGEMENT, VOICE OF THE CUSTOMER PROGRAM DESIGN

Mikaël Frascadore

VICE PRESIDENT – PRODUCTION

As Vice President of Production, Mikaël is responsible for overseeing C2 International’s productions, both creatively and financially. This role covers in-person and digital business experiences, events and conferences.

Mikaël has been actively involved in Quebec’s cultural industry for over 20 years. Passionate about music, he first held Technical and Sound Director positions for Solotech, the Tremblant International Blues Festival, the Fête de la Musique and the Festival International de Jazz de Montréal. In 2008, he became Vice President of Production for Spectra. In 2014, he founded Illuminart, the interactive digital art component of Montréal en Lumière. In addition, he oversaw the operational integration of the Just For Laughs Festival into the CH Group’s activities, along with supervising the CH Group and evenko’s production department. More recently, he acted as the director of production services for Lune Rouge Entertainment. Before joining C2, he was Executive Director of Production and Business Development at Montréal en Histoires.

SPECIALTIES: MANAGEMENT OF LARGE-SCALE EVENTS, OPERATIONAL STRATEGIES, TECHNOLOGIES, INNOVATION

C2 Montréal's impact

C2 Montréal is a springboard for Québec’s economy

C2 Montréal is a springboard for Québec’s economy. Merging commerce and creativity in a unique setting designed by C2 Montréal enables the province’s organizations to leverage new business opportunities. In companies that attended C2 Montréal, one out of five developed new business activities after the event.

The majority of C2 Montréal participants hail from small-to medium-sized businesses (less than 100 employees) that ink deals with other Québec-based partners, creating synergies within the province’s entrepreneurship ecosystem. Businesses attending C2 Montréal generate an economic impact of $151 million in Québec.

C2 Montréal is a lucrative investment

C2 Montréal injects $130 million into Québec’s GDP and sends $18 million in fiscal revenue to the provincial government’s coffers. In fact, every dollar invested in C2 Montréal returns $8.68 to governments, proving that investments in creativity pay off. C2 Montréal also creates, directly or otherwise, 1,715 jobs.

Governance

Mission statement

Vision

Our values

Organizational structure

Board of Directors