Mission statement

C2 Montréal is a non-profit organization aiming to advance both Québec’s economy and society by engaging present and future leaders, innovators and decision makers in a collaborative dialogue that generatespurposeful and durable connections.

We are an avant-garde platform for gatherings where commerce and creativity merge to create transformative experiences taking place in a setting like no other.

Vision

Creativity is our strong suit–it has the power to inspire the imagination and spur creative thinking and to give participants the tools they need to change their world on both personal and professional levels.

We believe today’s organizations need to find novel solutions to social, technological, political and environmental challenges,not only to stand out, but to meet the needs of this most important of stakeholders: the human species.

Our values

C2 is objective-driven
Diversity
Creative thinking
Risk-taking
Respect
Collaboration
Innovation
Humanism and sustainability

Organizational structure

C2 Montréal was created in 2012 and is overseen by 11 administrators. Two representatives from C2 Montréal’s cofounding partners sit on its board: Sid Lee, who initiated the project and formed the non-profit, and Cirque du Soleil.

Board of Directors

CLAUDINE BLONDIN BRONFMAN

Chair of the C2 Montréal Board of directors; Co-Chair Claudine and Stephen Bronfman Family Foundation

MYRIAM ACHARD

Director of Communications and Public Relations, Centre Phi

MICHEL BOISLARD

Secretary of the C2 Montréal Board of directors; Partner, Fasken Martineau

JEAN-FRANÇOIS BOUCHARD

Founder, C2 Montréal; Co-founder, Sid Lee

ROGER DUGUAY

Managing Partner, Boyden

MICHEL LEBLANC

President and Chief Executive Officer, Board of Trade of Metropolitan Montréal

PIERRE LAROCHELLE

Vice-President, Power Corporation

STEPHANE LEFEBVRE

Chief Financial Officer, Cirque du Soleil

YVES LALUMIÈRE

President and Chief Executive Officer, Tourisme Montréal

JACQUES-ANDRÉ DUPONT

President and Chief Executive Officer, C2 International

MARIA VARVARIKOS

Founder and President, ZOÏ Agency

Leadership

Jean-François Bouchard

FOUNDER

Jean-François launched and propelled the C2 Montréal conference into being one of the largest innovation events in the world. An entrepreneur at heart, Jean-François co-founded Sid Lee 20 years ago and led the outstandingly creative and award-winning agency as CEO for 25 years. At C2, he is the driver of the vision for a business that is scaling internationally. He possesses unparalleled expertise in revenue building, creative development and event management.

A seasoned strategist and a renowned challenger of the status quo, Jean-François has carved out enviable global positions for both Sid Lee and C2 by advocating a multidisciplinary approach that breaks down barriers between disciplines.

SPECIALTIES: REVENUE BUILDING, CREATIVE DEVELOPMENT, EVENT MANAGEMENT AND STRATEGY

Jacques-André Dupont

PRESIDENT AND CEO, C2 INTERNATIONAL

C2 International is the producer of C2 Montréal

A festival and event veteran, Jacques-André Dupont brings more than three decades of live event-expertise and business acumen to the table. A seasoned communication, marketing and business development leader, he has spearheaded the exponential growth of some of Canada’s most important events, including the Festival International de Jazz de Montréal, FrancoFolies de Montréal and Montréal en Lumière.

A respected pillar in the business community, Jacques-André is a passionate and empathetic leader focused on driving concrete impact and change.

Prior to joining C2, Jacques-André was president of L’Équipe Spectra and Executive Vice-President Groupe CH. He also co-founded and lead X3 Productions for several years, the company behind the international success of the blockbuster exhibition Star Wars Identities.

SPECIALTIES: TRANSFORMATIONAL LEADERSHIP, STRATEGY, DRIVING GROWTH AND EVENT MANAGEMENT

Richard St-Pierre

EXECUTIVE VICE-CHAIRMAN, C2 INTERNATIONAL

C2 International is the producer of C2 Montréal

A deal-maker, passionate builder and social business advocate, Richard oversees C2’s international development and mobilizes the brightest and most influential minds from a wide network of countries and industries. These efforts result in a unique ecosystem of partners engaging with C2 during its annual flagship event in Montréal as well as during events of varying scale abroad.

Prior to his journey at C2, Richard had accumulated more than 25 years of experience in operations, sales and corporate planning for various organizations, from governmental institutions to private corporations.

SPECIALTIES: BUSINESS GROWTH, INTERNATIONAL MARKETS, SOCIAL INNOVATION, CORPORATE STRATEGIC PLANNING

Génifère Legrand

CHIEF CREATIVE OFFICER

As C2’s great visionary, Génifère holds the reins of the company’s creative process. The driving force behind the magic of C2, she weaves together artistry, showmanship and attention to detail to deliver truly unique “wow” moments. Génifère oversees the content and event programming for C2’s flagship conference as well as the design and execution of its international events. She also spearheads the company’s ongoing efforts to become the largest environmentally certified event of its kind.

Prior to joining C2, Génifère was the director of artistic and equestrian operations at equestrian entertainment company Cavalia.

SPECIALTIES: CREATION, CONTENT, ARTISTIC DIRECTION, PRODUCTION, CORPORATE ECO-RESPONSIBILITY

Anick Beaulieu

VICE PRESIDENT – GROWTH AND PARTNERSHIPS

Anick’s strength is in linking great ideas to revenue. Her knack for understanding current and future partners’ business goals allows her to forge meaningful and lasting partnerships for C2.

After having acquired a marketing and economics degree at HEC Montréal, Anick spent five years as a co-entrepreneur in international real estate. She joined C2’s sales team in 2015 and quickly added business development and partnerships to her repertoire. Through her deals with tech and financial institutions such as IBM, Facebook, Element AI and RBC, she has elevated the partnership to new heights and has proven herself instrumental to C2’s broad local and international networks.

SPECIALTIES: INTERNATIONAL DEVELOPMENT, SALES STRATEGY, LEADERSHIP, MANAGING CHAOS

Julia Cyboran

VICE PRESIDENT – MARKETING AND AUDIENCE

A brand and marketing executive with 15 years of experience, Julia has carved out a niche as a digital marketing thought leader and storyteller. As C2’s vice president of marketing and audience, she is responsible for growing the brand’s global audience across all channels, driving conversion and enhancing brand awareness and equity.

Julia began her career in media and publishing. As Canada’s very first multi-platform editor-in-chief, she paved the way for tremendous print, digital and social media growth in each of the brands she oversaw. She has created more than 120 magazine covers and launched several websites, apps and social media accounts.

SPECIALTIES: GROWTH STRATEGY, DATA-DRIVEN CONTENT, DIGITAL MARKETING

Linda Leroy

VICE PRESIDENT – TALENT AND CULTURE

An international commerce school graduate with a thorough understanding of the corporate world’s inner workings, Linda gained a specialization in human resources by obtaining a Master’s degree.

Motivated by the dynamic, constantly evolving nature of the events industry, Linda is driven by the imperative for businesses to constantly reinvent and adapt themselves through creativity and agility.

At C2, she is in charge of managing the company’s talents and nurturing its culture. Her mission, as she explains it, is to make sure C2 offers its teams a stimulating workplace that helps employees reach their full potential and contribute to the company’s overall performance.

SPECIALITIES: TALENT MANAGEMENT, HUMAN RESOURCES, CORPORATE RECRUITMENT, LAW AND REGULATIONS, COMPANY CULTURE

Thomas Guité

VICE PRESIDENT – FINANCE

Thomas is a dynamic and tested financial executive with over 25 years of experience in corporate finance. Thomas has held key positions of leadership, including 10 years in international treasury, eight years in cost accounting, and seven years as CFO/partner in various SMEs.

Thomas has extensive experience in international trade, worldwide cash management, risk management, FX and the implementation of ERP systems. He is a strong team player, with a deep professional network.

Thomas graduated from the Université du Québec à Montréal with a Bachelor in Accounting, and holds a CPA, CA certification.

SPECIALTIES: RELATIONSHIPS, FINANCE, RISK MANAGEMENT, INNOVATION

C2 Montréal's impact

C2 Montréal is a springboard for Québec’s economy

C2 Montréal is a springboard for Québec’s economy. Merging commerce and creativity in a unique setting designed by C2 Montréal enables the province’s organizations to leverage new business opportunities. In companies that attended C2 Montréal, one out of five developed new business activities after the event.

The majority of C2 Montréal participants hail from small-to medium-sized businesses (less than 100 employees) that ink deals with other Québec-based partners, creating synergies within the province’s entrepreneurship ecosystem. Businesses attending C2 Montréal generate an economic impact of $151 million in Québec.

C2 Montréal is a lucrative investment

C2 Montréal injects $130 million into Québec’s GDP and sends $18 million in fiscal revenue to the provincial government’s coffers. In fact, every dollar invested in C2 Montréal returns $8.68 to governments, proving that investments in creativity pay off. C2 Montréal also creates, directly or otherwise, 1,715 jobs.

Governance

Mission statement

Vision

Our values

Organizational structure

Board of Directors