C2 Montréal is a non-profit organization aiming to advance both Québec’s economy and society by engaging present and future leaders, innovators and decision makers in a collaborative dialogue that generatespurposeful and durable connections.
We are an avant-garde platform for gatherings where commerce and creativity merge to create transformative experiences taking place in a setting like no other.
Creativity is our strong suit–it has the power to inspire the imagination and spur creative thinking and to give participants the tools they need to change their world on both personal and professional levels.
We believe today’s organizations need to find novel solutions to social, technological, political and environmental challenges,not only to stand out, but to meet the needs of this most important of stakeholders: the human species.
- C2 is objective-driven
- Creative thinking
- Humanism and sustainability
C2 Montréal was created in 2012 and is overseenby 14 administrators, 12 of whom are independent. Two representatives from C2 Montréal’s cofounding partners sit on its board: Sid Lee, who initiated the project and formed the non-profit, and Cirque du Soleil.
PRESIDENT AND CHIEF EXECUTIVE OFFICER
A deal-maker, passionate builder and social business advocate, Richard oversees C2’s international development and mobilizes the brightest and most influential minds from a wide network of countries and industries. These efforts result in a unique ecosystem of partners engaging with C2 during its annual flagship event in Montréal as well as during events of varying scale abroad.
Prior to his journey at C2, Richard has accumulated more than 25 years of experience in operations, sales and corporate planning for various organizations, from governmental institutions to private corporations.
SPECIALTIES: BUSINESS GROWTH, INTERNATIONAL MARKETS, SOCIAL INNOVATION AND CORPORATE STRATEGIC PLANNING
CHIEF CREATIVE OFFICER
As C2’s great visionary, Génifère holds the reins of the company’s creative process. The driving force behind the magic of C2, she weaves artistry, showmanship and attention to detail together to deliver truly unique “wow” moments. Génifère oversees the content and event programming for C2’s flagship conference as well as the design and execution of its international events. She also spearheads the company’s ongoing efforts to become the largest environmentally certified event of its kind.
Prior to joining C2, Génifère was the director of artistic and equestrian operations at equestrian entertainment company Cavalia.
SPECIALTIES: CREATION, CONTENT, ARTISTIC DIRECTION, PRODUCTION, CORPORATE ECO-RESPONSIBILITY
VICE PRESIDENT - BUSINESS DEVELOPMENT
Anick’s strength is to link great ideas to revenue. Her knack for understanding current and future partners’ business goals allows her to forge meaningful and durable partnerships for C2.
After having acquired a marketing and economics degree at HEC Montréal, Anick spent five years as a co-entrepreneur in international real estate. She joined C2’s sales team in 2015 and quickly added business development and partnerships to her repertoire. Through her deals with tech and financial institutions such as IBM, Facebook, Element AI and RBC, she elevated the partnership bar to new heights and has proven herself instrumental to C2’s broad local and international networks.
SPECIALTIES: INTERNATIONAL DEVELOPMENT, SALES STRATEGY, LEADERSHIP, CHAOS MANAGEMENT
VICE PRESIDENT – MARKETING AND COMMUNICATIONS
A brand and marketing executive with 15 years of experience, Julia has carved out a niche as a digital marketing thought leader and storyteller. As C2’s vice president of marketing and communications, she is responsible for growing the brand’s global audience across all channels, driving conversion and enhancing brand awareness and equity.
Julia began her career in media and publishing. As Canada’s very first multi-platform editor-in-chief, she paved the way for tremendous print, digital and social media growth in each of the brands she oversaw. She has created more than 120 magazine covers and launched several websites, apps and social media accounts.
SPECIALTIES: GROWTH STRATEGY, DATA-DRIVEN CONTENT, DIGITAL MARKETING
VICE PRESIDENT – PRODUCTION
With over 20 years of experience in the production and entertainment industry, Yannick brings a deep skill set and passion to everything he does. He has lead productions across the globe, including in Kazakhstan, Shanghai, San Francisco and Milan for such industry leaders as Cirque du Soleil and 45 Degrees.
He has worked with event powerhouses such as Just for Laughs, Sensation Mode and the Montreal Outgames. He has a degree in Theatrical Production and is the founder of CYproduction Inc.
SPECIALITIES: LARGE-SCALE PRODUCTIONS, TECHNICAL DIRECTION, PRODUCTION, EVENT MANAGEMENT
C2 Montréal's impact
C2 Montréal is a springboard for Québec’s economy
C2 Montréal is a springboard for Québec’s economy. Merging commerce and creativity in a unique setting designed by C2 Montréal enables the province’s organizations to leverage new business opportunities. In companies that attended C2 Montréal, one out of five developed new business activities after the event.
The majority of C2 Montréal participants hail from small-to medium-sized businesses (less than 100 employees) that ink deals with other Québec-based partners, creating synergies within the province’s entrepreneurship ecosystem. Businesses attending C2 Montréal generate an economic impact of $151 million in Québec.
C2 Montréal is a lucrative investment
C2 Montréal injects $130 million into Québec’s GDP and sends $18 million in fiscal revenue to the provincial government’s coffers. In fact, every dollar invested in C2 Montréal returns $8.68 to governments, proving that investments in creativity pay off. C2 Montréal also creates, directly or otherwise, 1,715 jobs.