C2 Montréal 2016: The Most Social C2 Ever

C2 Montréal has always been a very social event. We put an extra focus on connecting participants, creating meaningful play between everyone who attends C2. Those connections and the relationships forged during the event are its heart and soul.

We also recognize the big role that social media plays in keeping those connections going year round as well as bringing in new members of the community, so we’ve created even more opportunities for participants to connect.

Social Squad

This year, we’ve assembled a fantastic team of 21 seasoned social media experts who will all have their roles in capturing and posting content in real-time during C2. Here are their names, handles and roles. If you see them around, be sure to say hello! They may even ask you for a quick interview, photo or quote:

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Combined, this team of volunteers has over 200 years of social media experience!

Hashtags

Hashtags are a really great way to bring together the conversation on social platforms like Twitter, Instagram, Facebook and Tumblr. If you are posting about your experience with C2 Montreal (or want to follow along from afar), here are the hashtags to use and follow:

#C2M16 – The official hashtag of the conference. Try to use this on every post. We wanted to keep it short and sweet, but also make sure that it reflects this particular year. The tweets in this hashtag will be curated on the screens around the event.

We have created other hashtags to use to indicate how various speakers and ideas fit into the conference theme and subthemes. They are:

#themany – this is the overall conference theme. Use when the reference to a post or a conversation is related to how the many are disrupting the few.

Sub-themes:

#futureofcollaboration – use this hashtag when posting about the ways in which the many are disrupting the few in relation to: the sharing economy, FinTech, access over ownership, crowdfunding, p2p, etc.

#futureofmedia – use this hashtag when posting about the ways in which the many are disrupting the few in relation to: digital media, content, YouTube, audiences, etc.

#futureofmaking – use this hashtag when posting about the ways in which the many are disrupting the few in relation to: the maker movement, 3D printing, retail and e-commerce, R&D, acquisitions, etc.

#futureofwork – use this hashtag when posting about the ways in which the many are disrupting the few in relation to: the gig economy, artificial intelligence, the workplace, etc.

#futureoflearning – use this hashtag when posting about the ways in which the many are disrupting the few in relation to: education, organizational learning, knowledge communities, etc.

#C2Braindates – use this hashtag if you are trying to find a last-minute braindate and may not know where to start. You can also use this hashtag if you just had an amazing braindate and want to share.

C2 TV

Every year, a video crew work on capturing post-talk interviews of all of the speakers. You can see these fantastic videos on our YouTube channel. This year, we are taking it to the next level: we will be posting these interviews and commentary at the end of every day so that people can watch from home.

You’ll hear interviews with speakers, participants, the people behind the scenes, and recaps of what has been going on during C2 Montreal. Think CNN, but with a Quebec flavour!

Social Displays

We are excited to work with Sprinklr – who create very cool social media management software for brands – on the beautiful social media displays around the Village this year. They recently acquired Postano, one of the leading event display companies globally, and we are excited to see these displays come to life at the event.

If you use the aforementioned hashtags, your tweets, photos and videos may show up on these screens for the participants to follow.

French-Only Twitter

For the past 5 years, @C2Montreal has been a bilingual Twitter account, carrying on conversations in both English and French – which is a very Québec thing to do (here, most people switch back and forth with great ease).

However, as we grow internationally, switching back and forth can start to feel disjointed for our non-French audience. So, in order to fully focus on our French followers, while creating a consistent experience for our English-speaking followers, we’ve launched a French Twitter. If it is your preference to have conversations in French, please follow: @C2MontrealFr.

For our bilingual friends, we encourage you to follow both! Though we’ll be communicating similar news items, we’ll be carrying on unique conversations on each account – recognizing that localization isn’t just for language. It’s also about recognizing the distinctiveness of each culture.

As C2 expands, we’ll be rolling out localized accounts worldwide – mixing the distinct Montréal flavour with more local ideas and preferences.