C2MTL: A fantastically inspired approach to doing business

Montréal, May 27

’s second edition lived up to its promise to reinvent the traditional business conference with its unbridled, unconventional exploration of the links between creativity and commerce. Heightening the unforgettable experience were inspiring, innovative workshops, original, relevant programming, and a striking location (we sure made the most of Arsenal!). Curated by creative agency Sid Lee and supported by Founding Partner Cirque du Soleil, Content Partner Fast Company magazine, Innovation Partner Intel, and Montréal-based global powerhouse, Solotech, C2MTL 2013 was an undeniable triumph. In just two short years, C2MTL has made a name for itself asthe essential global rendez-vous for local and international economic and creative leaders, and a world-wide byword for experiential and economic savoir-faire.



C2MTL: A local initiative with a global scope

Over the course of three days, over 50 internationally-renowned business leaders provided participants with inspiration and invaluable insights. Speakers and panelists unleashed their business savvy and acumen, burnishing C2MTL’s already enviable reputation as a high-level, borderless event. Top-shelf speakers included Virgin Group founder
Sir Richard Branson, architect and designer Philippe Starck, fashion designer Diane von Furstenberg, Intel’s Chief Evangelist and futurist Steve Brown, free-spirited shoemaker Blake Mycoskie, entrepreneur Bobbi Brown, Boeing strategist Nicole Piasecki, designer Chris Bangle, GE Healthcare Systems president and CEOTom Gentile, ING Direct founder Arkadi Kuhlmann and the director of MIT Media Lab’s Mediated Matter group, Neri Oxman.


Nearly 150 local and international journalists covered the event. Among them were reporters for Fast CompanyLes ÉchosForbes,
The Globe and MailReutersNational PostAgence France Presse,Huffington Post CanadaPBSWorth MagazineAskMen and
USA Today. Their presence guaranteed C2MTL international visibility and reflected the ongoing emergence of an international C2MTL community.


A success with the facts and figures to back it up

The second, sold-out edition of C2MTL hosted almost 2,000 participants – an increase of 60% compared to last year – from 25 countries. At times, C2MTL could have been taken for a United Nations event, with its contingents of German, Chinese, Brazilian, Indonesian, French and Swedish attendees! Some 400 Québec companies represented La Belle Province. Among the participants, 90% were CEO / executive level.


The 2013 edition of C2MTL also saw a long line of representatives from some of the most prestigious companies on the planet: Apple, adidas, Victoria’s Secret, The Coca-Cola Company, Google, Ford Motors, GAP, The Walt Disney Corporation, Ubisoft, Volvo, The Boeing Company,
Red Bull, Subaru, MasterCard, Microsoft, GE…


As well, event organizers anticipate a balanced budget, plus or minus 2%. It is worth noting that public subsidies for this year’s edition were 20% lower than the previous year’s edition, with a 25% rise in ticket sales and a 100% increase in private sector investment.


Keep in mind that the first C2-MTL generated $187-million worth of business deals, which are now being realized and developed. It goes without saying that we are eager to see the final tally for this year!


The event’s Chief Executive Officer, Benoît Berthiaume, had this to say about the conference’s success: “The C2MTL 2013 team managed to reinvent the business conference and the traditional economic meeting by adding unique experiential elements, just as the Cirque du Soleil did with the traditional circus industry. It created a unique concept that can be exported anywhere in the world. C2MTL creates a huge network of business leaders in the field of global communications.


C2MTL: A unique experience

The event was hosted in the 83,000-square foot, 1846-built Arsenal of Montréal, with its collection of contemporary art works, and was renovated especially for the occasion. One of the event’s big successes was the physical and artistic setting of the Intel Forum, including the storyteller, electro-jazz-rock house band Plaster, Baillat Cardell’s visuals and Thomas Pintal’s signature stage direction.


C2MTL sought to maximize participants’ networking opportunities through a unique system of personalized concierges and the creation of an efficient and user-friendly networking tool dubbed Hubert, through which over 1,000 business meetings were organized! Networking is a hugely important part of our event: aside from forming friendships and new relationships, it can lead to big and profitable business opportunities across all sectors.


C2MTL drew on its high-profile artistic partners to help inspire participants. Taking part in the festivities were internationally-celebrated members of Montréal’s legendary arts scene, including the Festival International de Jazz de MontréalCirque du Soleil,
L’Opéra de Montréal, the Festival TransAmériques
, as well as the exceptional talents of the Osheaga Music and Arts Festival,
M For Montréal and Igloofest
. Among this year’s many unforgettable moments were sets by artists Kid Koala, DJ Tiga and Half Moon Run, who performed on the conference’s closing night. And who can forget Dress to Kill magazine’s TWELVE-ID production, which gathered the brightest lights of Montréal’s fashion scene for a catwalk presentation of 12 designs created especially for the event.


Other partners also contributed to the event’s smashing success with original workshops, from Cirque du Soleil to François Chartier, and organized visits to the headquarters of local powerhouses of creativity including SAT, Moment Factory, the IRIC, and others.


The next generation

C2MTL is not only about shining a spotlight on the “commerce/creativity” dynamic and those who are a part of it, but is also dedicated to tearing down the walls around industrial clusters, finding a common use for everyone’s talents and strengths, and mobilizing them around an idea that will benefit all.


The Claudine and Stephen Bronfman Family Foundationcontest’s goal is to provide Québec’s most promising entrepreneurs with the opportunity to share their ideas and network with C2MTL participants, including global leaders in creative business. Thanks to the Foundation, 25 emerging entrepreneurs were able to take advantage of the opportunities presented by C2-MTL over its three days. The EYE50contest, propelled by Intel, has the same goal. It allows young inventor-entrepreneurs from around the world to shop their ideas with world leaders in business and innovation. Thanks to those two contests,
C2MTL accelerated the development or project implementation of young talent to no small degree. For example, Erin Kennedy of DIY Robot Kids was able to connect, via Hubert, and meet with Ivan Poupyrev, of the Walt Disney Company’s scientific research department. The meeting resulted in an internship for Kennedy with the prestigious company. Bernat Lozano and Rocio Garcia of Smarter Phone, supported by Intel’s Steve Brown and his team, discussed the possibility of funding grants with the British Council and met several Indonesian businessmen who were interested in developing the project in their country.


United We Stand

More than 60 private and public partners contributed to C2MTL 2013’s unprecedented success. This year included Sid Lee, Cirque du Soleil, Fast Company, Intel, Laurentian Bank, Videotron, Solotech,
Tourisme Montréal, Ubisoft, SAP, the Board of Trade of Metropolitan Montréal, Nurun, Moment Factory, PwC, Earnscliffe, Fasken Martineau, Phi Centre, Autodesk, National Film Board of Canada, Fatboy, HEC Montréal, Mosaic, IVPA, McGill, Stingray Digital Group, Arsenal, Astral, La Presse, Newad, the Claudine and Stephen Bronfman Family Foundation, Power Corporation, the City of Montréal, the CRÉ de Montréal, Montréal International, Communauté métropolitaine de Montréal, the Government of Québec, Loto Québec and Investissement Québec. Finally, thanks must be given to the devoted and generous C2MTL team. Without their incredible drive and their inexhaustible energy, it would be impossible to organize an event of this magnitude.


C2MTL 2014: In sight already with James Cameron

You already know how dedicated we are, heart and soul, to bringing together different talents from as varied backgrounds as possible. We’re always looking to expand our knowledge base in order to celebrate creativity and commerce. So we’re already hard at work planning our 2014 edition, which takes place May 27-29! We can promise you an extraordinary adventure with prestigious guests, which in 2014 includes the legendary filmmaker, explorer and all-around innovatorJames Cameron, who will take top billing at C2MTL’s next edition!


Tickets for C2MTL 2014 are already available at c2mtl.com.Hurry though – hundreds of tickets have already been sold and a one-time special rebate of $1,600 is available until May 31!


See you next year!


About C2MTL

C2MTL is a not-for-profit organization that re-imagines the concept of the annual international conference to better explore the relationship between commerce and creativity, and its potential to redefine business. Every year, this three-day event brings together leading innovators from every industry for an immersive experience that challenges the left brain as much as the right. Conferences given by renowned speakers, interactive exhibits, multimedia presentations, conceptual spaces, festive evenings, collaborative workshops, as well as a creativity Boot Camp take place within an innovative village designed exclusively for C2MTL.