Alex Bodman

Speaker Alex Bodman
Global Creative Director, Spotify
  • Alex’s team was named Ad Age’s “In-house Agency of the Year” (2018)
  • Alex was named a top 10 Branded Content Master in Adweek’s Creative 100 (2017)
  • He’s won every major industry award for brands including Spotify, Mercedes-Benz and AXE

With Spotify, Alex and his team showed people how universally strange their listening habits can be, posting statistics on massive billboards with their “Thanks 2016. It’s Been Weird” campaign.

The music marketeer

Alex Bodman, above all, speaks to people, crafting ad campaigns that connect in unexpected, resonant and deeply human ways. An Australian who relocated to Brooklyn to follow his digital-first/social-first mindset, he worked with Razorfish New York’s agency side as Group Creative Director. While there, Alex developed concepts and strategy, and led teams on campaigns for Axe, Mercedes-Benz, Smart Car and music-streaming service Spotify, among other major brands, before becoming Spotify’s first Global Creative Director in 2015.

At Spotify, Alex has built a creative team of over 30 people who use interesting and unusual aspects of streaming data to create award-winning work that spans digital storytelling, documentary content, artist marketing, billboards and posters, broadcast, original music, content identity and experiential realms. Alex was behind digital experiences like “Year in Music” and “Wrapped” – which allowed tens of millions of fans to relive their year in music – along with innovative outdoor campaigns like “Thanks 2016. It’s Been Weird,” which told comical stories with people’s data. Adweek described the work as “one of the most delightful deployments of user data in advertising today.”

“I think we’re all social media marketers now.”
Alex on Mumbrella
  • Alex’s team was named Ad Age’s “In-house Agency of the Year” (2018)
  • Alex was named a top 10 Branded Content Master in Adweek’s Creative 100 (2017)
  • He’s won every major industry award for brands including Spotify, Mercedes-Benz and AXE

With Spotify, Alex and his team showed people how universally strange their listening habits can be, posting statistics on massive billboards with their “Thanks 2016. It’s Been Weird” campaign.