Dr. Carl Marci

Speaker Dr. Carl Marci
Chief Neuroscientist, Nielsen
  • He is Chairperson of the Board of Advisors and a member of the Executive Committee for the Endowment for the Advancement of Psychotherapy in the Department of Psychiatry at Massachusetts General Hospital
  • Named a Henry Crown Fellow at the Aspen Institute and is a member of the Aspen Global Leadership Network (2014)
  • Along with his M.D. from Harvard Medical School, he holds an M.A. in psychology and philosophy from Oxford University as a Rhodes Scholar

Dr. Carl does an annual study of Super Bowl (also called the “Brand Bowl”) ads using biometric sensors and facial reaction software that determine which ads worked and which didn’t.

The data scientist of the mind

If Dr. Carl Marci were a poker player, he’d probably be a pretty darned good one. A pioneering researcher in the fields of social and consumer neuroscience, Dr. Carl uncovers the biometric details of how people empathize and emotionally connect both to each other and to a variety of media. His work precisely measures attention, emotion and memory in real time, gathering data on people’s responses to media through electroencephalography (EEG), biometrics, facial coding and eye tracking. He co-founded Innerscope Research in 2006 and served as Chairman of the Board, Chief Science Officer and CEO, providing consumer-based neuroscience for measuring human reactions to media and marketing. After Nielsen acquired the company in 2015, they welcomed Dr. Marci as Chief Neuroscientist. He currently leads a team dedicated to cutting-edge research on emotional-level consumer decision making, and provides essential data for brands to make informed business decisions. Case in point: Nielsen recently conducted a study showing that viewers only pay attention to what’s on their TV screens around half the time – and for half of that time, they’re paying attention to a mobile device.
“We live in an increasingly competitive world, and relying on what consumers tell us is incomplete, and in many cases just plain inaccurate.”
Dr. Marci on TechCrunch
  • He is Chairperson of the Board of Advisors and a member of the Executive Committee for the Endowment for the Advancement of Psychotherapy in the Department of Psychiatry at Massachusetts General Hospital
  • Named a Henry Crown Fellow at the Aspen Institute and is a member of the Aspen Global Leadership Network (2014)
  • Along with his M.D. from Harvard Medical School, he holds an M.A. in psychology and philosophy from Oxford University as a Rhodes Scholar

Dr. Carl does an annual study of Super Bowl (also called the “Brand Bowl”) ads using biometric sensors and facial reaction software that determine which ads worked and which didn’t.