Snoop Dogg

Speaker snoop dogg
International entertainment icon, Co-Founder of MERRY JANE, and Chairman of Leafs By Snoop
  • Recorded 15 albums since 1992 and sold 35 million albums worldwide earning 17 Grammy nominations
  • Partner at Casa Verde Capital, a venture capital firm focusing on the ancillary cannabis industry with investments in LeafLink, Trellis and Eaze.
  • MERRY JANE was developed with an all-female design team

In 2012, Snoop and Cashmere Agency released Snoop Dogg Rolling Words: A Smokable Songbook, a compendium of classic lyrics printed on hempseed paper using non-toxic ink that, as advertised, came in handy when one’s Zig-Zags went astray. Rolling Words won a coveted Cannes Lion Award.

The high-rolling entrepreneur

Snoop Dogg will be speaking with longtime business partner Ted Chung in the 360 Big Top

With his mind on his money and his money on his mind, Calvin Broadus Jr. – a.k.a. internationally renowned rapper Snoop Dogg – has always been, you could say, entrepreneurially driven. Nowadays, it’s the other kind of green that’s on Snoop’s mind. The chart-topping hip-hop artist, record producer, actor and cannabis enthusiast has been sparking up a conversation about mainstream cannabis culture, education and monetization with digital media platform MERRY JANE, which Snoop co-founded with business partner, manager and fellow C2 speaker Ted Chung. Snoop’s also taken his high profile even higher in recent years, undertaking several significant marijuana industry business initiatives including global cannabis products brand, Leafs By Snoop. Snoop and Ted were recently ranked in the Top 3 of Billboard’s Pot Power List of industry players.

With MERRY JANE, which focuses on cannabis news, politics and culture, Snoop and company earned an Emmy nomination for the hit television show Martha and Snoop’s Potluck Dinner Party. In 2015, Snoop became a partner in venture capital firm Casa Verde Capital, which backs startups in the ancillary cannabis industry (i.e., doesn’t touch the flower). Casa Verde – which means “green house” – has funded major marijuana joint ventures in the agtech, financial services, health, technology, media and other sectors. He also has stakes in, among many other things, Reddit, high-end natural dog food company DOG for DOG, stock trading app Robinhood, and most recently cannabis software companies Trellis and LeafLink.

“Wherever my musical journey has taken me around the world, it's beautiful to see how chronic leafs are a common source of peace, love and soul that connects us all.”
Snoop Dogg
  • Recorded 15 albums since 1992 and sold 35 million albums worldwide earning 17 Grammy nominations
  • Partner at Casa Verde Capital, a venture capital firm focusing on the ancillary cannabis industry with investments in LeafLink, Trellis and Eaze.
  • MERRY JANE was developed with an all-female design team

In 2012, Snoop and Cashmere Agency released Snoop Dogg Rolling Words: A Smokable Songbook, a compendium of classic lyrics printed on hempseed paper using non-toxic ink that, as advertised, came in handy when one’s Zig-Zags went astray. Rolling Words won a coveted Cannes Lion Award.